In this course, you'll develop an understanding of the importance of creating powerful Brands. You'll learn how to conduct the Branding process, market a Brand to be selected and preferred by consumers and satisfy social and psychological needs of customers.
Knowledge and Understanding:
Demonstrates clear understanding of the Brand concept and the Marketing strategies.
Review critically Brand management and Marketing theory.
Formulate, evaluate and justify Brand Marketing & development decisions.
Critically evaluate the role of the marketing mix in supporting successful Brands.
Demonstrate creativity and inventiveness.
Module 1: Introduction
Marketing Strategy and Branding Strategy
Definition and Importance of Brand
Key Words in Brand Management
Module 2: The Seven Brand Approaches Economic Approach