Marketing Strategies and Brand Approaches

In this course, you'll develop an understanding of the importance of creating powerful Brands. You'll learn how to conduct the Branding process, market a Brand to be selected and preferred by consumers and satisfy social and psychological needs of customers.

Course Objectives

  • Knowledge and Understanding:
    • Demonstrates clear understanding of the Brand concept and the Marketing strategies.
    • Review critically Brand management and Marketing theory.
  • Intellectual Skills:
    • Formulate, evaluate and justify Brand Marketing & development decisions.
    • Critically evaluate the role of the marketing mix in supporting successful Brands.
  • Practical Skills:
    • Demonstrate creativity and inventiveness.

Course Contents

  • Module 1: Introduction
    • Marketing Strategy and Branding Strategy
    • Definition and Importance of Brand
    • Key Words in Brand Management
    • Brand Strategy
    • Case Studies
  • Module 2: The Seven Brand Approaches Economic Approach
    • Identity approach
    • Consumer-based Approach
    • Personality Approach
    • Relational Approach
    • Community Approach
    • Cultural Approach
  • Module 3: Effective Brand Marketing Strategies
    • Brand Building Strategies
    • Steps to Build a Powerful Brand
    • Practical Case Studies


Target Audience

Students, Graduates, Employees, and Managers


  • Min. 18 Years Old
  • Min. High School Graduate
  • Good Command of English Language
Course Code
5 Days
Price [EGP] : 3000.00 - For Egyptians Price [USD] : 500.00 - For Non Egyptians
Register Here
Course Schedule

This Course is Member of

Marketing Courses