In this course, you'll develop an understanding of the importance of creating powerful Brands. You'll learn how to conduct the Branding process, market a Brand to be selected and preferred by consumers and satisfy social and psychological needs of customers.
Course Objectives
Knowledge and Understanding:
Demonstrates clear understanding of the Brand concept and the Marketing strategies.
Review critically Brand management and Marketing theory.
Intellectual Skills:
Formulate, evaluate and justify Brand Marketing & development decisions.
Critically evaluate the role of the marketing mix in supporting successful Brands.
Practical Skills:
Demonstrate creativity and inventiveness.
Course Contents
Module 1: Introduction
Marketing Strategy and Branding Strategy
Definition and Importance of Brand
Key Words in Brand Management
Brand Strategy
Case Studies
Module 2: The Seven Brand Approaches Economic Approach
Identity approach
Consumer-based Approach
Personality Approach
Relational Approach
Community Approach
Cultural Approach
Module 3: Effective Brand Marketing Strategies
Brand Building Strategies
Steps to Build a Powerful Brand
Practical Case Studies
Target Audience
Students, Graduates, Employees, and Managers
Pre-requisites
Min. 18 Years Old
Min. High School Graduate
Good Command of English Language
Course Code
BTD-MSBA
Duration
5 Days
Price
Price [EGP] :
4000.00 - For Egyptians
Price [USD] :
500.00 - For Non Egyptians
