Digital Marketing

Digital Marketing

Course Objectives

Identify and understand the Importance of Marketing in General and Digital Marketing in specific
Understand the basic principles and role of effective digital marketing strategies
Efficient way of constructing and using digital marketing campaigns through DM channels in terms of cost reduction and revenue optimization
Be able to discuss the basic principles of consumer behavior and customer care

Course Contents

Marketing Definition and Objectives
Understand Marketplace and Customer needs
Marketing Process and MIX
Selecting Target Market segmentation and customer to serve
Customer behavior, Customer centric and online customer type
Digital Marketing Definition and Objectives
DM Channels with Advantages and Disadvantages
DM Characteristics and Funnel
DM Strategies, DM action Plan and Campaigns
DM Measurement Tools

Course Code: CFA-DM-2-TP
Duration: 5 Days
Price: Price [EGP] : 800.00
Registration: Register Here
Course Schedule

This Course is Member of

Marketing Courses Courses for Undergraduate Students