Digital Marketing

Course Objectives

  • Identify and understand the Importance of Marketing in General and Digital Marketing in specific
  • Understand the basic principles and role of effective digital marketing strategies
  • Efficient way of constructing and using digital marketing campaigns through DM channels in terms of cost reduction and revenue optimization
  • Be able to discuss the basic principles of consumer behavior and customer care

Course Contents

  • Marketing Definition and Objectives
  • Understand Marketplace and Customer needs 
  • Marketing Process and MIX 
  • Selecting Target Market segmentation and customer to serve
  • Customer behavior, Customer centric and online customer type 
  • Digital Marketing Definition and Objectives 
  • DM Channels with Advantages and Disadvantages 
  • DM Characteristics and Funnel 
  • DM Strategies, DM action Plan and Campaigns 
  • DM Measurement Tools 

Evaluation Mean(s)

Comprehensive written exam through a set of MCQ, True or False, and one restricted essay question (2-3 lines max a paragraph)
Pass Grade 70%

Course Code
CFA-DM-2-TP
Duration
5 Days
Price
Price [EGP] : 800.00
Registration
Register Here
Course Schedule

This Course is Member of

Marketing Courses Courses for Undergraduate Students