• Identify and understand the Importance of Marketing in General and Digital Marketing in specific
• Understand the basic principles and role of effective digital marketing strategies
• Efficient way of constructing and using digital marketing campaigns through DM channels in terms of cost reduction and revenue optimization
• Be able to discuss the basic principles of consumer behavior and customer care

• Marketing Definition and Objectives
• Understand Marketplace and Customer needs 
• Marketing Process and MIX 
• Selecting Target Market segmentation and customer to serve
• Customer behavior, Customer centric and online customer type 
• Digital Marketing Definition and Objectives 
• DM Channels with Advantages and Disadvantages 
• DM Characteristics and Funnel 
• DM Strategies, DM action Plan and Campaigns 
• DM Measurement Tools 

Comprehensive written exam through a set of MCQ, True or False, and one restricted essay question (2-3 lines max a paragraph)
Pass Grade 70%