Corporate Communication (IMC)

Achieve the necessary knowledge of Corporate Communication responsibilities and actions in small and multi-business corporates, using academic and virtual case studies.

Course Objectives

  • Knowledge and understanding:
    • Knowledge of different Corporate Communication definitions
    • Understand the impact of corporate communication on the strategy and structure of the corporate
    • Identify characteristics of external and internal communication
    • Understand the effective usage of tools of external and internal communication
  • Intellectual skills:
    • Understand and develop communication skills
    • Identify the corporate communication strategy and objectives
    • Differentiate between internal and external methods of communication
    • Understand corporate communication responsibilities and tasks
  • Professional and practical skills:
    • Structure own corporate
    • Position the corporate communication dept. with responsibilities attached
    • Conduct various types of events procedures
  • General and transferable skills:
    • Perform presentations professionally
    • Situational corporate communication cases studies.
    • Adapt Communicator character and act as a role model.
    • Build a culture of results and responsibility

 

Course Contents

  • Corporate Communication Def.
  • Establishing Corporate Brand according to Corporate strategy.
  • Internal Communication Definition, Activities &Tools.
  • Internal Communication Case studies.
  • Practical Internal Communication Meetings.
  • Personal Communication Skills.
  • Corporate Communication Administrative Structure.
  • External Communication Definition Activities &Tools.
  • External Communication means eg. Press Conference.
  • Event Types Definitions& Case studies.
  • Event Launching practice.
  • Speech conducting.

Target Audience

Corporate Leaders and Seniors

Course Code
BTD-CIM-5
Duration
5 Days
Price
Price [EGP] : 3000.00
Registration
Register Here
Course Schedule

This Course is Member of

Marketing Courses