• Knowledge and understanding:
  • Knowledge of different Corporate Communication definitions
  • Understand the impact of corporate communication on the strategy and structure of the corporate
  • Identify characteristics of external and internal communication
  • Understand the effective usage of tools of external and internal communication
• Intellectual skills:
  • Understand and develop communication skills
  • Identify the corporate communication strategy and objectives
  • Differentiate between internal and external methods of communication
  • Understand corporate communication responsibilities and tasks
• Professional and practical skills:
  • Structure own corporate
  • Position the corporate communication dept. with responsibilities attached
  • Conduct various types of events procedures
• General and transferable skills:
  • Perform presentations professionally
  • Situational corporate communication cases studies.
  • Adapt Communicator character and act as a role model.
  • Build a culture of results and responsibility

• Corporate Communication Def.
• Establishing Corporate Brand according to Corporate strategy.
• Internal Communication Definition, Activities &Tools.
• Internal Communication Case studies.
• Practical Internal Communication Meetings.
• Personal Communication Skills.
• Corporate Communication Administrative Structure.
• External Communication Definition Activities &Tools.
• External Communication means eg. Press Conference.
• Event Types Definitions& Case studies.
• Event Launching practice.
• Speech conducting.

Corporate Leaders and Seniors