Corporate Communication (IMC)

Achieve the necessary knowledge of Corporate Communication responsibilities and actions in small and multi-business corporates, using academic and virtual case studies.

Course Objectives

Learning Outcomes:

1. Knowledge and understanding:
   • Knowledge of different Corporate Communication definitions
   • Understand the impact of corporate communication on the strategy and structure of the corporate
   • Identify characteristics of external and internal communication
   • Understand the effective usage of tools of external and internal communication
2. Intellectual skills:
   • Understand and develop communication skills
   • Identify the corporate communication strategy and objectives
   • Differentiate between internal and external methods of communication
   • Understand corporate communication responsibilities and tasks
3. Professional and practical skills:
   • Structure own corporate
   • Position the corporate communication dept. with responsibilities attached
   • Conduct various types of events procedures
4. General and transferable skills:
   • Perform presentations professionally
   • Situational corporate communication cases studies.
   • Adapt Communicator character and act as a role model.
   • Build a culture of results and responsibility

Target Population

Corporate Leaders and Seniors

Course Duration

25 hrs (5 hrs / Day)

Course Contents

• Corporate Communication Def.
• Establishing Corporate Brand according to Corporate strategy.
• Internal Communication Definition, Activities &Tools.
• Internal Communication Case studies.
• Practical Internal Communication Meetings.
• Personal Communication Skills.
• Corporate Communication Administrative Structure.
• External Communication Definition Activities &Tools.
• External Communication means eg. Press Conference.
• Event Types Definitions& Case studies.
• Event Launching practice.
• Speech conducting.