Marketing Strategies and Brand Approaches

In this course, you'll develop an understanding of the importance of creating powerful Brands. You'll learn how to conduct the Branding process, market a Brand to be selected and preferred by consumers and satisfy social and psychological needs of customers.

Duration 5 Days (25 Hrs.)

Price LE 1500

Learning Outcomes

Knowledge and Understanding:

  1. Demonstrates clear understanding of the Brand concept and the Marketing strategies.
  2. Review critically Brand management and Marketing theory.

Intellectual Skills:

  1. Formulate, evaluate and justify Brand Marketing & development decisions.
  2. Critically evaluate the role of the marketing mix in supporting successful Brands.

Practical Skills:

  1. Demonstrate creativity and inventiveness.

Target Population

Students, Graduates, Employees, and Managers

  • Min. 18 Years Old
  • Min. High School Graduate
  • Good Command of English Language

Course Content

  • Module 1: Introduction
    • Marketing Strategy and Branding Strategy
    • Definition and Importance of Brand
    • Key Words in Brand Management
    • Brand Strategy
    • Case Studies
  • Module 2: The Seven Brand Approaches 
    • Economic Approach
    • Identity approach
    • Consumer-based Approach
    • Personality Approach
    • Relational Approach
    • Community Approach
    • Cultural Approach
  • Module 3: Effective Brand Marketing Strategies
    • Brand Building Strategies
    • Steps to Build a Powerful Brand
    • Practical Case Studies
All Marketing Courses