Marketing Strategies and Brand Approaches

In this course, you'll develop an understanding of the importance of creating powerful Brands. You'll learn how to conduct the Branding process, market a Brand to be selected and preferred by consumers and satisfy social and psychological needs of customers.

Duration 5 Days (25 Hrs.)

Price LE 1500

Learning Outcomes

Knowledge and Understanding:

1. Demonstrates clear understanding of the Brand concept and the Marketing strategies.
2. Review critically Brand management and Marketing theory.

Intellectual Skills:

1. Formulate, evaluate and justify Brand Marketing & development decisions.
2. Critically evaluate the role of the marketing mix in supporting successful Brands.

Practical Skills:

1. Demonstrate creativity and inventiveness.

Target Population

Students, Graduates, Employees, and Managers

• Min. 18 Years Old
• Min. High School Graduate
• Good Command of English Language

Course Content

• Module 1: Introduction
  • Marketing Strategy and Branding Strategy
  • Definition and Importance of Brand
  • Key Words in Brand Management
  • Brand Strategy
  • Case Studies
• Module 2: The Seven Brand Approaches 
  • Economic Approach
  • Identity approach
  • Consumer-based Approach
  • Personality Approach
  • Relational Approach
  • Community Approach
  • Cultural Approach
• Module 3: Effective Brand Marketing Strategies
  • Brand Building Strategies
  • Steps to Build a Powerful Brand
  • Practical Case Studies